So you're on a fence – should you go with UXPressia or Smaply? Let us help you make this decision.

When it comes to comparing these 2 software products there are a few things that come to mind:

Real-time online collaboration for multiple people

If you want to get your whole team aboard for a digital workshop or a distributed brainstorm session so that all changes other people make are visible without refreshing the page, then your choice is UXPressia. Read on to learn all the details.


Both platforms have commenting. In UXPressia, users on any plan can leave text and audio comments in real time with your team and guest viewers coming through a password-protected direct link. You can also post reactions and leverage dot voting.

commenting panel

You can mention your teammates, inviting them to participate in the discussion, and get notified within the app.

mentioning in the comments

Plus, you can leverage Slack integration to get updated in any channel of your choice.

In Smaply, like in UXPressia, you can add comments and resolve them, start new and answer to existing threads.

metioning in the comments in Smaply

To invite Smaply users to add comments, you need to send them an email or give them login and access to the project containing the document you want them to comment on.

adding comments in Smaply

In UXPressia, commenting functionality is available for all user types, while in Smaply only Pro and Enterprise users have access to it.

Team Library

In UXPressia, your team can have a shared repository of components and files to reuse across maps and personas within the workspace. This is called Team Library.

Currently, the following sections are available:

  • Stages

  • Touchpoints

  • Documents

  • Images

Team library

More sections are coming pretty soon!

In Smaply, there’s no such a library. But you can reuse, for instance, images and documents from other projects.

Image gallery in Smaply

Set of tools

We offer Customer Journey Mapping, Personas, and Impact Maps. Smaply offers Customer Journey Mapping, Personas, and Stakeholder maps. No winner here - it’s just a different offer, that’s all. So figure out for yourself which one suits you more.

Variety of sections within the tools

In Smaply, there are 10+ sections (aka lanes) in their journey mapping tool, including:

  • Files section that lets you upload files related to the map.

  • Emotional journey section for showing how much a persona is satisfied at each step of their journey.

Emotional journey in Smaply
  • Live data section where you can add live data from an external document.

  • Journey map link section that comes in handy when you need to connect your map’s step with related journey maps.

Linking journey maps in Smaply
  • Backstage section to visualize business processes that the persona sees only partially or doesn’t see at all.

At UXPressia, we offer almost 20 sections including:

  • Touchpoints section where you can put points of interaction between your business and a persona at a certain moment in time.

  • Processes and Channels section that lets you demonstrate the type of interactions and channels in a very visual and cool way.

  • Document section where you can upload any documents related to the journey map.

  • Image section where you can add your own image or select one from our Storyboard Gallery and edit them instantly.

Image аormatting in UXPressia
  • Video section where you can add and play videos (e.g., videos illustrating the customer journey, such as customer interviews).

  • The funnel section that pulls real-time data coming straight from your Google Analytics or Mixpanel accounts.

  • Experience section for illustrating your persona's emotional experience at different journey stages.

  • Chart section to represent map-related data with pie and bar charts.

  • Personas section to show interaction flows between personas being involved at different stages of the same process.

In UXPressia, you can link your map stages and substages to other maps and personas right in the stage or substage settings:

Configure stage in UXPressia

When it comes to personas, there are a few predefined sections and optional text sections that Smaply offers. Plus, you can’t change the layout much.

Persona's profile in Smaply

At UXPressia, we give you 25 sections, including skills, demographic, channels, browsers, technology, brand and influencers, document, chart, and channel sections. And there’re photo and name generators.

Plus, you can drag and drop, rename, and color everything. Finally, there’s a multiple persona view to see all your personas at once.

Direct URL Sharing

Both UXPressia and Smaply offer this feature where you can get a URL, send it over to the other person and they can view it without ever logging in. But here’s the catch - in Smaply it’s view-only, whereas at UXPressia you can collaborate and co-create in real time with whoever you want.

To put this into perspective, imagine you have a workshop at your company and you invited a bunch of people from different departments. If you want to collaborate with them at Smaply, you will have to go for an Enterprise package.

At UXPressia you just pass everyone a link and you’re all set for a super-productive workshop without paying any extra dollar.

That is nothing to say that you can’t share in Smaply unless you upgrade. With our forever-free plan, you can share your project with 1 person via email and even try collaboration.


Smaply does not have undo and redo as of now. So if you delete something by mistake before an important meeting or presentation - say adios to the deleted parts.

At UXPressia, we do have the undo and redo, so you can revert the latest changes that you don’t need. Moreover, we have the Version history for cases when you need to access an older version of your map or persona.

Offline mode

Imagine you're working at UXPressia on a journey map and your Internet connection breaks up. What happens with all the changes? They will sync back with the cloud as soon as you're back online. Just make sure you don't refresh or close the page until you're sure that the Internet is back.


Smaply exports documents to PNG, PDF, XLSX, and PPTX, and we offer export to PNG, PDF, CSV, and PPTX.

Now take a look at the resulting files and decide for yourself which one you will take to your executive or client - this is just a matter of taste.

A journey map created in UXPressia and then in Smaply (images used in the maps are from UXPressia’s Storyboard Gallery)

UXPressia customer journey map example
Journey map in Smaply

A persona done in UXPressia and in Smaply:

Persona done in UXPressia and in Smaply

Not to mention that a possibility to add your own logo comes with our Pro package ($36/month) and Smaply allows this on their Pro offer that comes at 29 euros/month.


As of now, UXPressia doesn’t let importing maps and personas from other software, while Smaply Pro supports map import from Mural, Miro, Excel, LucidSpark, and real photos. Yet you can import your personas and maps to UXPressia manually.


Smaply has a live data lane that pulls data from a Google Spreadsheet, which can get data from a third-party source through services like Zapier. The platform also has the Jira lane which allows users to connect journey steps with related Jira issues.

At UXPressia, you can add funnel sections connected to your web analytics tools such as Mixpanel or Google Analytics where you can get automated data poured into your journey map.

With UXPressia, you also embed a multitude of prototypes, videos, and whatnot using the embed code section.


This is debatable as each person is unique and perceives interfaces differently, but we find Smaply a little harder to use than UXPressia. Plus, at Smaply you most times start with a blank page when building journey maps which some will view as a deal-breaker. It’s just best to try and decide for yourself.


Now, this is the last point and it’s pretty huge.

Free plan

Both platforms have free plans. As a free UXPressia user, you can have 1 project, 1 journey map, 1 impact map, and 1 persona. You can share the project with one user via email, add comments, reactions, and dot votes, and export the maps and personas to PNG branded with the UXPressia logo (no watermarks included). You can either build your map and persona from scratch or use one of 100+ templates from our library.

You will be able to use our Help Center and get email support from the team.

In the Journey Mapping Tool, you will be able to use:

  • 9 text-based sections (user goals, problems, ideas, opportunities, quotes, channels, etc.)

  • 3 graph/chart sections (process & channels, experience, personas)

  • 3 media/file sections (video, image, document).

Plus, you can add an unlimited number of stages and substages.

In the Personas tool, you will be able to use:

  • 13 text-based sections (demographic, background, frustrations, motivations, needs, expectations, etc.)

  • 5 graph/chart sections (Persona name (with a built-in name generator), skills, technology, browsers, channels)

  • 4 media/files sections (photo (there's a built-in library with photos available), image, document, brands, and influencers)

There’s also the Impact Mapping tool with all the functionality available.

In all three tools, you’ll find free-to-use emojis and icons, be able to add a document summary or a legend for your team, and link your journey map to other maps or personas.

Smaply's pricing page says that under their free plan, you can have 1 project, 3 journey maps, 3 personas, and 3 system maps, but when you sign up to the tool and visit the Manage Subscription page, you’ll see different figures: 2 projects, 4 journey maps, 5 personas, and 3 stakeholder maps.

Free plan in Smaply

As a free user, you can use 5 lanes:

  • Stages;

  • Text;

  • Emotional journey;

  • Storyboard;

  • Channels.

All documents can be exported to PNG files, each branded with Smaply (no watermarks). There are also a few predefined journey map templates inside the tool. As for support, there's self-service support on the helpdesk.

Paid plans

UXPressia's Starter plan comes at $16/month per license, while Smaply’s Basic plan comes at €19/month (~$21/month) per license (plus, VAT will be added if applicable). In UXPressia, you can have 3 projects, 3 journey maps, 3 impact maps, and 3 personas. You can share projects via email with any number of users or leverage password-protected direct links. You can export maps and personas to vector-based (and printer-friendly)PDFs and CSV files.

You can use embed code in journey maps and personas, as well as pie and bar charts. You can take advantage of the Multiple personas view in the Personas tool. As for linking, you will be able to link your journey map to other journey maps, impact maps, and personas. You will also unlock team management, map and persona copying, the presentation mode, and getting assistance via live chat.

In Smaply’s Basic plan, you can have 3 projects, unlimited journey maps, unlimited personas, and unlimited system maps.

More lanes are available under this plan:

  • dramatic arc

  • activity lane

  • separator lane,

  • journey map info

Maps and personas can be exported to PDF, XLSX, and via HTML sharing. You will also be able to use the icon and image library (The Noun Project), duplicate projects, personas, and maps. You’ll get support from the platform’s team via email.

UXPressia’s Pro plan costs $36/month per license. Under it, you can have an unlimited number of projects, maps, and personas. You can brand your maps and personas, export them as PPTX files, and leverage Google Analytics, Mixpanel, and Slack integrations. Your team will also have access to the Team Library functionality and a rich collection of custom images (colored and black-and-white) inside the Storyboard Gallery, all of which were drawn by our design team.

You will also take advantage of Version History and premium support.

Smaply’s Pro plan costs €29/month (~$32/month) per license (VAT will be added if applicable) and lets you have unlimited projects, maps, and personas.

More lanes come into play under this plan:

  • live data

  • file

  • link

Maps and personas built under the Pro plan can be exported as PPTX files. You can also add text and audio comments to maps and personas and import your maps from Mural, Miro, Excel, LucidSpark, and real photos. Plus, you can set up custom-branded exports.

Besides the above-mentioned plans, both platforms offer custom plans for enterprise users.

Also, we wrapped up everything you’ve just read into a table for your convenience:

UXPressia vs Smaply

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