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UXPressia vs. Touchpoint Dashboard: comparison
UXPressia vs. Touchpoint Dashboard: comparison

See how UXPressia’s different from Touchpoint Dashboard's offer

Nina avatar
Written by Nina
Updated this week

If you're trying to decide which journey mapping/persona instrument to add to your toolset, here's a brief comparison of what you can expect from UXPressia and Touchpoint Dashboard.

If you a looking for a way to transfer your Touchpoint Dashboard journey maps to UXPressia, read this article.

Both platforms have rich functionality and make it easy to create customer journey maps and personas, but there are many differences when it comes to a direct shootout. Let's go over the main points.

Structuring your work

The dashboard page is the first page you see after logging in to each platform. Both in UXPressia and Touchpoint Dashboard, maps and personas are stored in projects. They also use folders as a way to store projects and journey maps.

In UXPressia, projects show up on the dashboard page and folders are available on the left panel.

UXPressia dashboard page with project

In Touchpoint Dashboard, you can see both folders and projects on the dashboard page. Folders are also separately placed on the left panel.

Touchpoint Dashboard main page

With UXPressia, you also can have different workspaces if, for instance, you work in a large organization with multiple teams and want to store team-specific documents separately.

Customer Personas

You can build personas in both platforms: Personas tool in UXPressia and Customer Types in Touchpoint Dashboard. Let's take a quick look. UXPressia's Customer Personas tool:

Persona editor in UXPressia

Touchpoint Dashboard Customer Types:

Persona editor in Touchpoint Dashboard

Touchpoint Dashboard’s tool has a fixed, non-customizable structure. With UXPressia, you can customize a Persona’s layout and design to your liking. All sections can be renamed, colored, or just deleted if you don't need them. And we have 25 sections supporting different content types (e.g., text, image, document). Plus, there are photo and name generators that are huge time savers.

In UXPressia’s multiple personas view, it’s easy to get an overview of all your Personas and compare them.

Multiple personas view in UXPressia

In Touchpoint Dashboard, there is no possibility to display full persona profiles with all the sections included next to each other. Instead, there are two ways to display all personas’ summaries: without details…

customer types overview in touchpoint dashboard

…and with details.

customer types with details in touchpoint dashboard

Customer journey maps

When it comes to journey mapping tools, they look different in UXPressia and Touchpoint Dashboard. Here is what UXPressia's customer journey mapping editor looks like:

journey mapping tool in UXPressia

And the journey map editor from Touchpoint Dashboard:

journey mapping editor in touchpoint dashboard

Both tools have the map description section (called “MAP LEGEND” in Touchpoint Dashboard) to store common notes and journey-related information:

  • Map description in UXPressia

map description section in UXPressia
  • Map legend in Touchpoint Dashboard

map legend field in touchpoint dashboard

When it comes to building a journey map in Touchpoint Dashboard, you can use rows and columns with editable titles to organize the information about your customer’s journey in a hierarchical structure.

You can make your row descriptions more informative by adding some text, hyperlinks, and images.

row descriptions in touchpoint dashboard

When added, the information looks like this:

filled in row descriptions in touchpoint dashboard

You can add more rows with custom titles and then insert stage-specific touchpoints to rows’ cells.

rows with touchpoints in touchpoint dashboard

The final output will look like this:

customer journey map in touchpoint dasboard

In terms of visualization possibilities, UXPressia offers around 20 customizable rows for different content types:

  • Text-based sections:

    • Goals to write down persona’s goals at each stage of the journey;

    • Problems to have all persona-specific pain points and barriers at each stage in one place;

    • Process to describe interactions of the persona and business using the power of words;

    • Channels to demonstrate the interactions’ media;

    • Touchpoints;

    • Quote to support the journey by customer quotes;

    • Etc.

customer journey map sections in UXPressia
  • Graphs\charts:

    • Process and channels to visualize the path the persona takes through different channels at each stage.

    • Experience graph to illustrate the persona’s emotional journey.

    • Bar and pie charts to represent quantitative data.

    • Personas to show interaction flows between two and more personas involved in the same journey.

    • Etc.

personas interactions chart in UXPressia
  • Media/files:

    • Video to support your map with some journey-related information like a recording of a user testing session.

    • Image to illustrate things you mention on the map. E.g., website screenshots. Also, you can illustrate the whole journey step by step by using custom imagery or illustrations from our Storyboard Gallery.

image section in UXPressia
  • Document to attach journey-related files.

  • Embed code to add prototypes from online tools.

After you add all the necessary information to your map, you will have something like this:

complete customer journey map in UXPressia

Map Views

Both tools have the Views functionality. In UXPressia, you choose sections and stages you want to display in a specific View, give this View a title and save it.

UXPressia customer journey map Views

Plus, you can apply additional View filtering by temporarily hiding touchpoints with a specific visual tag and persona(s):

  • Journey map in UXPressia with all personas and touchpoints

map View filtering in UXPressia
  • Journey map in UXPressia with a hidden persona and touchpoints

map view filtering by persona in UXPressia

In Touchpoint Dashboard, you may have to take more steps as there are five journey map View types.

  • Maps. You can set up different views of the default map to display and analyze a journey from a specific perspective (e.g., a customer perspective). There are some predefined Views by default:

maps view in touchpoint dashboard

A View by Customer:

view by customer

A View by Channel:

view by channel

Besides that, you can introduce your own Views:

custom map views in touchpoint dashboard
  • Journeys. This View comes in handy when you want to visualize your persona’s experience using touchpoints arranged into a timeline.

You can configure what to display in a specific Journey View:

journey view in touchpoint dashboard

The content displayed in a View is based on the touchpoint attributes you choose.

touchpoint attributes touchpoint dashboard

For Journey Views, you can visualize data with line graphs (as shown above). But you can only use touchpoints with numbers or choice fields like Net Promoter Score.

graphs in touchpoint dashboard
  • Charts. This View displays either bar or dot chart that visualizes touchpoint data.

charts view in touchpoint dashboard

A bar chart example is shown below:

bar charts in touchpoint dashboard

  • Initiatives. Basically, it’s a project management tool that lists all touchpoint-related initiatives, tasks, their statuses, assignees, priority, etc.

initiatives view in touchpoint dashboard

  • Validation. This View is used for validation surveys to get feedback from clients or employees directly to your touchpoints.

validation view in touchpoint dashboard


In UXPressia, touchpoints are set up on the workspace level (in Team Library) and can be used by all workspace contributors in the maps and personas they create inside the workspace.

touchpoints in UXPressia

Each touchpoint has a predefined set of fields:

touchpoint editor in UXPressia

An example of a filled touchpoint is shown below:

uxpressia touchpoint example

In UXPressia’s CJM tool, you can filter touchpoints used in the map with their visual tags:

touchpoint filtering in UXPressia

In Touchpoint Dashboard, touchpoints are added on the project level. To see a list of all touchpoints attached to a specific map and related information, click on the Touchpoints button in the map’s upper menu.

touchpoints in touchpoint dashboard

There’s a wide range of touchpoint fields:

touchpoint fields in touchpoint dashboard

Like in UXPressia, you can also add notes and attach files to your touchpoint. Plus, you can assign your touchpoints to validation surveys and link them to initiatives from the Initiatives View.

If you need more touchpoint fields, you can add them in project settings.

managing touchpoint fields in touchpoint dashboard

As for filtering touchpoints in Touchpoints Dashboard, you can filter them right on the map by their attributes.

filtering touchpoints in touchpoint dashboard

In both platforms, touchpoints can be exported to and imported as CSV files.

In UXPressia, you can also export your touchpoints as a printer-friendly PDF file.

export touchpoints as pdf in UXPressia

Analytics and live integrations

With UXPressia, you get different integration opportunities starting with web analytics provided by Google Analytics and Mixpanel, all the way to live integration with prototyping tools, videos, and much more that you can get with embed code sharing.

UXPressia map with Google Analytics

In Touchpoint Dashboard, there are no integrations.


And a few words on the exported maps. Here's what export you get with UXPressia when exporting it as a PNG file:

example of UXPressia exported map

You can also export UXPressia maps and personas as PDF, CSV, and PowerPoint files.

In Touchpoint Dashboard, you can export your maps to PDF only. We couldn’t test export as it is not available in the free trial subscriptions.

touchpoint dashboard map export


In UXPressia, there’s a presentation mode for demonstrating your maps and personas to other people.

UXPressia presentation mode

Or you can export your maps and personas as a PowerPoint presentation draft, PDF, or PNG file.

In Touchpoint Dashboard, there’s also a built-in presentation tool.

touchpoint dashboard presentation mode

Another way to present your work to others is to present your touchpoints in a slide show format. But first, you need to build a story in the Story Editor in the Map View you want to present. For each Map View, you will need a separate story.

presenting touchpoints in touchpoint dashboard

You can also configure touchpoints' order and attributes to be shown.

choosing touchpoint attributes for presenting in touchpoint dashboard

When all is set, hit the “Click the story” button in the Editor to start the presentation.

touchpoint presentation mode in touchpoint dashboard

You can also export your map as a PDF file and share it with others and share your project as a view-only presentation

Other tools

At UXPressia, we also offer Impact Maps, a business planning technique in addition to journey maps and personas.


In UXPressia, you can revert the latest changes with the undo/redo button. If you want to restore an older version of your map or persona, you can do this in the Version History where you can even create copies of previous versions and save those as separate maps and personas.

UXPressia's Version History

In Touchpoint Dashboard, there’s no undo/redo option. And you can lock Customer Types to prevent unwanted changes.

locking customer types in Touchpoint Dashboard

Besides that, there’s a version log for touchpoints where you can restore a previous version.

restoring previous touchpoint versions in touchpoint dashboard

Real-time online collaboration

Now, this is a tricky part as Touchpoint Dashboard promises to have the features allowing multiple collaborators to work alongside one another and see all changes showing on the fly. But we couldn't really test it as well as generate public access links though we tried. So you will have to see for yourself.

Meanwhile, you can test real-time collaboration with any of your teammates even without paying for our service. Just share your project with anyone via email either with edit or view-only access — open the same map, and see who from your team is where on your map or persona. If you are on a paid plan, you can also leverage direct link sharing, and people with whom you share the project don’t need to be UXPressia users themselves.

real-time collaboration in UXPressia

In UXPressia, you can mention teammates to draw their attention to specific cells, stages, etc.

mentioning colleagues in UXPressia

In both tools, you can leave comments. In UXPressia, there are text and audio comments, which you can turn into discussions or threads. Plus, you can leverage dot votes and reactions.

dot voting for ideas in UXPressia

Team Library

In UXPressia, you can create a repository of reusable files and components, which can be used by all workspace contributors. Right now, there are four sections available in Team Library:

  • Journey map stages;

  • Images;

  • Documents;

  • Touchpoints.

More sections are coming soon!

In Touchpoint Dashboard, there’s nothing like that. But you can access images you previously uploaded.

reusing images in touchpoint dashboard


Pricing plans are tricky to compare as currently Touchpoint Dashboard does not have a public pricing page.

At UXPressia, we have several pricing options:

  • You can have a free subscription with one project with 1 CJM, 1 IM, and 1 Persona in it,

  • You can have 3 projects with one journey map, persona, and impact maps each for only $16/month per person with editor access.

  • Or you can go unlimited for $36/month and take advantage of all the advanced features.

At Touchpoint Dashboard, you can sign up for a free 15-day trial to test limited platform functionality.

We also have special pricing for education and nonprofits and custom pricing for enterprises.


It was a little difficult for us to find any reviews on Touchpoint Dashboard online. There is one on G2Crowd. And you can read what people say about UXPressia here.

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