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How to generate a customer journey map with AI

Learn how to generate journey map based on your input

Written by Tanya from UXPressia
Updated yesterday

In UXPressia, you can have an AI-generated draft customer journey map created for you.

Read also: Generating personas with AI

Here is how you do it:

  • Click ‘ADD NEW’ / ’ADD DOCUMENT’ on the dashboard or tag page.

Generate CJM button

  • Select the ‘GENERATE WITH AI’ option.

  • Fill in the details.

Note: The quality of the map you get as a result of AI generation depends on your input:

  1. The more detailed your map description is, the more detailed and industry/case-specific the result will be.

  2. For example, instead of an 'offline store journey map, 'write 'an experience of a company purchasing project management software.

  3. It's worth creating persona profiles based on your target audience before generating a map, as including them in your prompt will give your map more depth.

  4. Make your journey description as detailed as possible, mentioning journey stages and touchpoints related to your persona(s). This way, you will ensure the map draft is tailored to your business specifics.

  5. If you have documents with raw data, such as interview transcripts, survey results, support logs, and research notes, attach them as well.

  • When you are done, click ‘GENERATE.’

generating map from raw data

That’s it! You’ll get something like this as an output:

ai-generated map example

Notes:

  • AI generation cannot replace research. Consider AI generation as the first step, where you get a map draft to work on, refining it with research data about your target audience. Without this data, your map will unlikely reflect the actual customer journey and be actionable.

  • Maps generated with AI will automatically get the 'AI-generated' tag.

Paid add-on: Tracing back AI-generated content

When you generate a journey map, you can trace each piece of AI-generated content back to the original research document it came from.

Each cell in your map displays source badges. Click a badge to see the exact document the information is based on.

tracing ai generated content to original sources

Source traceability helps you:

  • Verify that the map content reflects your actual research data

  • Quickly spot which cells need additional evidence

  • Present journey maps to stakeholders with clear data backing

Note: Source traceability is available as part of AI Boost, a premium add-on. To get access, reach out to us at support@uxpressia.com.

Read also: Improving your journey map with AI

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