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How to create and improve personas with AI
How to create and improve personas with AI

Learn how to use the AI persona creator

Tanya from UXPressia avatar
Written by Tanya from UXPressia
Updated over a month ago

You can create a new persona from scratch or improve the existing one with the AI functionality inside the Personas tool...

AI persona generation in the persona editor tool

... or from the Dashboard or Tag page.

AI generation of a persona

Note: To use the functionality, you must be on a Pro or Enterprise plan.

Generating a new persona with the AI Persona Maker

The functionality generates content for all text-based sections, which include but are not limited to:

  • Background;

  • Motivations;

  • Frustrations;

  • Quote;

  • Context;

  • Challenges.

Open the AI Persona Maker and describe your case to generate a persona. The more details you provide, the more detailed the output will be.

If none of UXPressia’s textual sections matches your needs, create an empty persona first, add a new section to your empty persona, and rename it:

custom sections in AI personas maker

When generating the content, AI uses section titles. So be sure to give your sections descriptive titles, e.g., channels, skills, etc.

descriptive section titles for AI

Once you have the necessary sections in place, open the AI Persona maker and proceed to the ‘Suggest a new persona’ tab.

In this tab, you need to add all the information you have gathered about the persona or describe the case if you don’t have any data yet. Be sure to be as specific as possible to get a good result, especially if you have custom sections.

generating a persona

If you want AI to generate an image of your persona, check the box in the photo section.

You can also select the language for your persona.

selecting a language for persona generation

Then click the ‘Let the magic begin button’ and wait for AI to generate the persona for you.

Example of an AI generated persona

How to improve the existing persona with AI

To improve the persona you have, follow these steps:

  • Open the AI persona generator and go to the ‘Improve this persona’ tab;

  • Select the sections you want to update with the help of AI. Note: empty sections are not displayed here. AI needs some initial text to improve it.

  • Specify the details you want AI to add. For that purpose, you can choose one of the options in the ‘What would you like to improve?’ section, write a custom request, or do both:

sections to update with AI

When you finish, hit the ‘Let the magic begin’ button to update your persona.

You can also translate your persona into another language if you wish.

AI persona translator

You can also generate custom persona images with AI (or replace existing ones) using the AI image generator.

The AI Personas event recording

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