You can create a new persona from scratch or enhance an existing one using the AI functionality inside the Personas tool.
... or from the Dashboard or Tag page.
Generating a new persona with the AI Persona Maker
The AI-powered functionality generates content for all text-based sections, which include but are not limited to:
Background;
Motivations;
Frustrations;
Quote;
Context;
Challenges.
Describe your case
Open the AI Persona Maker and describe your case to generate a persona. The more details you provide, the more detailed the output will be.
Upload raw data
You can use raw data in generation by uploading files.
Note: This feature is available starting from the Pro plan.
Select your target language
Select your target language for the persona: English, Spanish, French, etc.
Specify whether to generate a persona photo
If you want AI to generate a realistic photo-like image of your persona, check the box in the photo section.
Then click the ‘Let the magic begin button and wait for the AI to generate the persona for you.
As a result, you'll get a persona profile similar to the one below. The sections and their content will depend on your case and the data you provided.
Notes:
Our AI can generate multiple personas simultaneously, depending on the input provided.
Paid add-on: Tracing back AI-generated content to original sources
When you generate a persona, you can trace each piece of AI-generated content back to the original research document it came from.
Each text section in your persona displays source badges. These are small indicators linking that content to a specific uploaded file. Click a badge to see the exact document the information is based on.
Source traceability helps you:
Verify that persona content reflects your actual research data
Quickly spot which sections need additional evidence
Present personas to stakeholders with clear data backing
Note: Source traceability is available as part of AI Boost, a premium add-on. To get access, contact us at support@uxpressia.com.
What if none of the sections match my needs?
If none of UXPressia’s textual sections match your needs, create an empty persona first, add a new section to your empty persona, and rename it:
When generating the content, AI uses section titles. So be sure to give your sections descriptive titles, e.g., channels, skills, etc.
Once you have the necessary sections in place, open the AI Persona maker and proceed to the ‘Suggest a new persona’ tab.
In this tab, you need to add all the information you have gathered about the persona or describe the case if you don’t have any data yet. Be as specific as possible to achieve a good result, especially if you have custom sections.
Notes:
Personas generated with AI will automatically get the 'AI-generated' tag.
You won't be able to see the original prompt used for the persona once the persona is generated.
Read also: AI chat with personas
How to improve the existing persona with AI
To improve the persona you have, follow these steps:
Open the persona you want to improve, and then the AI persona generator and go to the ‘Improve this persona’ tab.
Select the sections you want to update with the help of AI. Note: empty sections are not displayed here. AI needs some initial text to work with.
Specify the details you want AI to add. For that purpose, you can choose one of the options in the ‘What would you like to improve?’ section, write a custom request, or do both:
When you finish, hit the ‘Let the magic begin’ button to update your persona.
You can also translate your persona into another language if you wish.
You can also generate custom persona images with AI (or replace existing ones) using the AI image generator.
The AI Personas event recording