Customer journey mapping is all about visualizing, and adding colors to your map is a great way to make it more impactful.
How to paint CJM sections
There are 2 ways to paint the sections of your journey map.
Color a single box in a row
Click on the tiny stripe located on the left side of a text box and then choose any color you want.
Color the entire row
If you want to change the color of the entire section row,
Hover to the section’s name.
Click on the formatter picker icon.
You’ll see a popup window where you can pick the font, its size, and color, as well as background colors for the tiles. There’s also the PREVIEW section where you can preview a new design.
If you want to have a wider choice of colors, you can add brand colors to the color picker.
How to use section coloring in journey mapping
You can use color-coding to:
Highlight the problematic or successful steps of the customer journey, as well as moments of truth and ideas/opportunities.
Add your company's or client's brand color to make the map look more in line with the corporate style.
Visually separate frontstage and backstage processes while creating a service blueprint.
Make stages and substages visually stand out over the sections.