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How to change colors of CJM tiles

Learn how to use change color of customer journey map tiles

Nina avatar
Written by Nina
Updated this week

Customer journey mapping is all about visualizing, and adding colors to your map is a great way to make it more impactful.

How to paint CJM sections

There are 2 ways to paint the sections of your journey map.

Color a single box in a row

Click on the tiny stripe located on the left side of a text box and then choose any color you want.

Color a single box in a row

Color the entire row

If you want to change the color of the entire section row:

  • Hover to the section’s name.

  • Click on the formatter picker icon. 

journey map text formatting

  • You’ll see a popup window where you can pick the font, its size, and color, as well as background colors for the tiles. There’s also the PREVIEW section where you can preview a new design.

text formatting in the journey mapping tool

If you want to have a wider choice of colors, you can add brand colors to the color picker.

How to use section coloring in journey mapping

You can use color-coding to:

  • Highlight the problematic or successful steps of the customer journey, as well as moments of truth and ideas/opportunities.

Highlight the problematic or successful steps of the customer journey

  • Add your company's or client's brand color to make the map look more in line with the corporate style.

branding a customer journey map

  • Visually separate frontstage and backstage processes while creating a service blueprint.

color coding cjm

  • Make stages and substages visually stand out over the sections. 

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