When creating the linear CJM template in UXPressia, we wanted it to give you the simplest canvas possible to start mapping right away. However, sometimes journeys our customers take are not that straightforward and linear. What do you do in that case?
Link journey maps to any CJM part
Oftentimes, a fork in the journey ends up taking the customer on a whole different journey. Say when the customer chooses to pick up their purchase themselves instead of requesting delivery. In cases like this, it’s always good to create two smaller journeys rather than trying to squeeze all possible scenarios into a single canvas.
UXPressia allows you to have as many smaller journeys as you need. And then you can link them together by using hyperlinks. To achieve this, let’s create a new journey that will represent the alternative scenario.
All we need to do is copy the URL address of that additional journey:
And then simply copy-paste it as a link to your main journey map:
You can even add hyperlinks to images to make links look prettier (works only with text-based sections where you can add images. See this).
Now, whenever you want to see the other scenario, just hit the link and select the “Open link” icon.
Link journey maps to a CJM's stages and substages
When additional journey maps are the detailed stages or substages of a master journey map, you may link those directly to a stage's or substage's title.
Note: You can link only the maps that belong to the same project as your master journey map.
Link journeys in the Channels section
You can link other maps to your current map in the Process and channels section from the same project:
Double swim lanes + Custom Views
If you want to have two different scenarios on the same screen with the ability to toggle and isolate this or that scenario, then you can use double swim lanes which you will later separate by custom Views.
All you need to do is to create a copy of each section and stage of your map that shows a different scenario:
And then add a custom view from the top menu where you will unselect the sections
Once you save it, you can create another one where you will hide the alternative sections and stages.
After that, you can jump between these views in the Views drop-down menu and toggle alternative scenarios on your map.