Every journey map starts with a persona. There are 2 ways you can add a persona to a journey map.
1. Create a persona beforehand
The first option is to create a persona beforehand and then selecting it inside the customer journey map editor. Just click on the persona icon and you'll see a popup window with all personas that live inside the project you're currently working with.
2. Create persona inside the map editor
You can also create a persona from the inside of the CJM editor. Just type in any name, description or upload an image and a new persona will be created automatically. You can edit it in Personas Online any time by clicking the blue button EDIT IN PERSONAS