Almost every journey map starts with a persona. There are two ways you can add a persona to a journey map.
1. Create a persona beforehand
The first option is to create a persona beforehand and then select it inside the customer journey map editor. Just click on the persona Add Persona button on the left panel and you'll see a popup window with all personas that live inside the project you're currently working with.
You can add multiple personas to the same map.
2. Create a persona inside the map editor
You can also create a persona from inside the CJM editor. Just open the ADD PERSONA popup and upload an image. A new persona will be created automatically.
You can edit it in the Personas Tool by clicking the blue button EDIT IN PERSONAS.
Note: To use personas' photo generator, you must create a persona in the Personas Tool, not in the CJM editor.
Pro tip: You can add a persona to the Process and channels section.