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How to create a persona hierarchy
How to create a persona hierarchy
Nina avatar
Written by Nina
Updated this week

When you work with multiple personas, you might need an overview of how they are connected, related to each other, and organized on different levels. Let’s see how you can do that in UXPressia.

Imagine you’re building an end-to-end journey map for a medical center. You make out four major groups: patients, doctors, nurses, and administrative staff. However, each of the groups can be broken down into several subgroups. For instance, just from the last one, you get four more segments: clinical assistants, porters, patient service workers, and volunteers.

persona segmentation example

So here are two ways to visualize an audience hierarchy:

Use links within personas

Create a high-level persona and persona profiles for all the different subsegments of your persona in the Persona Editor.

You can add links to sub-personas to the text section of your high-level persona to be able to quickly navigate between them. Like this, for example:

administrative staff persona example

If your sub-personas are stored in the same project, you can use the All personas View to see them all on one screen.

all personas view

You can also add multiple personas to the same journey map: say, to compare and contrast their journeys, or to visualize the interactions between them.

Use the Design View functionality

Note: This feature is only available for Enterprise users.

Prepare all your personas: they need to be located in the same workspace. Once you have them all at hand, switch to the Design View:

switching to design view

You’ll see three default levels that you can rename and rearrange. Add your personas to the appropriate levels and, using arrows, connect them to visualize the relationships between them.

The end result may look something like this:

design view in action

Now you know how to keep all your personas in order 😊

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