Having map-related metrics helps you connect your customer experience data with your business goals and expected impacts.
All metrics available in your workspace are configured in the Team library.
Adding metric on an impact map level
Map-level metrics are related to the journey as a whole. These can be:
NPS;
CSAT;
CES;
INS (indicator of net satisfaction);
Customer lifetime value;
Customer retention rate;
Customer churn rate;
Customer referral rate;
Customer health score.
Map-level metrics are available in the following places:
IM settings
The ‘Metrics’ section in the upper part of the map
You can select map-level metrics in any of those places, they will be synchronized automatically.
To add a new metric, go either to map setting or the ‘Metrics’ section above the map:
Viewing metric details
To view the metric’s details, click on the widget:
That’s it!