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How to add metrics to your personas
How to add metrics to your personas

Learn how to add metrics to your personas

Tanya from UXPressia avatar
Written by Tanya from UXPressia
Updated over a week ago

Having persona-related metrics helps you connect your customer experience data with your customer personas and business KPIs, besides giving you valuable insights into your target audience.

All metrics available in your workspace are configured in the Team library.

Adding metric on a persona level

Persona-level metrics are related to the persona as a whole. These can be:

  • NPS;

  • CSAT;

  • CES;

  • Customer lifetime value;

  • Customer retention rate;

  • Customer churn rate;

  • Customer referral rate;

  • Customer health score.

Persona-level metrics are available in the following places:

  • Persona settings

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  • The ‘Metrics’ section in the upper part of the persona

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You can select persona-level metrics in any of those places, they will be synchronized automatically.

Adding metric to a persona section

There’s also a dedicated Metrics section to have some relevant metrics data about this particular persona at your fingertips.

These can be Issue Resolution Time, First Response Time, Purchase Loyalty, Churn Rate, and other persona-related metrics.

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To add metrics to the persona section, add this section to your persona and pick metrics from the list:

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To view the metric’s details, click on the widget:

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That’s it!

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