To add a persona to a project,
- Open up the project to which you want to add a new persona.
- Click on the ADD NEW button either in the All tab or the IMs tab.
- You'll see a pop-up window in which you need to select Persona.
- Hit ADD, and here you go — a new persona appears in the project.
To start editing your new persona, click on this persona's name and it'll open in the Persona Editor!