Adding real-world data can make your journey maps more tangible and give you a better grip on them. Here are a few examples of how you can do it using the Google Analytics integration:
Watch how many people visit your webpages. By adding the data from your site’s traffic, you will be able to pinpoint the stages within the journey where most of your leads drop out, zoom in on them and see what you can do to fix it.
Check the results of marketing campaigns. Add the data on your marketing campaigns and track their performance within the context of your journey map.
Monitor the performance of your products. Track the percentage of customers who make it to the checkout and purchasing, or the number of people who switch from a free plan to a paid subscription and vice versa.
And a lot more!
Our CJM tool also supports the Mixpanel integration. Now you can go with the toll of your choice when adding analytics data to your CJM.
Note: this feature is available only as a part of our PRO subscription.
Workspace- vs. Project-Level Integration
You can add this integration on either a workspace or project level.
This will make Mixpanel project integration that you add available to all users within that workspace.
To set up the integrations on a workspace level you need to:
Go to the INTEGRATIONS tab of your workspace page.
Click SIGN IN WITH GOOGLE and select your Google account.
In the case with project-level access, the integration will be available only to the project owner and everyone the project is shared with. Pick this one only if you don't want other workspace users to have access to your Google Analytics integration.
Here's how you set up the integration on a project level only:
1. Open a journey map from the project you want to have Google Analytics integration in.
2. Add the Funnel section and you'll be prompted with a window asking to choose between Google Analytics and Mixpanel;
3. Click on “Sign in with Google” and select your Google account you want to sign in with.
Important: make sure your Google account has access to Google Analytics (GA). Otherwise, you will see an error saying "User does not have any Google Analytics account". In this case, you can either try and log in under a different account linked to GA or ask the one with GA admin role to give you the access for your current Google account.
Set up the section
Once your Google account has been connected to your workspace or your project, it is time to set up the funnel section:
1. Select your analytics account and the view, in case you have multiple views connected to your analytics account.
2. Specify the time period or multiple periods (up to 5 periods per one stage) to analyze how your journey performed over time.
3. Optionally, you can show the conversion percentage between the stages and pick colors of the stat bars.
Now all that's left is to click DONE and then select events to display at each stage:
Important! If in the drop-down selector you see "No data available", it means you don't have any goals set up under your Google Analytics account. Read more about goals here.
And here is what the section looks like once it's fully configured: