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Integration with Google Analytics
Integration with Google Analytics

Learn how you can pull the data from Google Analytics into your CJM

Tanya from UXPressia avatar
Written by Tanya from UXPressia
Updated over a week ago

Adding real-world data can make your journey maps more tangible and give you a better grip on them. Here are a few examples of how you can do it using the Google Analytics integration:

  • Watch how many people visit your web pages. By adding the data from your site’s traffic, you will be able to pinpoint the stages within the journey where most of your leads drop out, zoom in on them, and see what you can do to fix it.

  • Check the results of marketing campaigns. Add the data on your marketing campaigns and track their performance within the context of your journey map.

  • Monitor the performance of your products. Track the percentage of customers who make it to the checkout and purchase or the number of people who switch from a free plan to a paid subscription and vice versa.

  • And a lot more!

Note: this feature is available only as a part of our PRO subscription.

Adding the Google Analytics integration

To add this integration and make it available to all users within the workspace, you need to:

  1. Go to the INTEGRATIONS tab of your workspace page.

  2. Click SIGN IN WITH GOOGLE and select your Google account.

google analytics in uxpressia

After you add the integration, you can start using it:

  • Open a journey map from the project you want to have Google Analytics integration in.

  • Add the Funnel section and you'll be prompted with a window asking you to choose between Google Analytics and Mixpanel;

google analytics integration
  • Click on “Sign in with Google” and select the Google account you want to sign in with.

Important: make sure your Google account has access to Google Analytics (GA). Otherwise, you will see an error saying "User does not have any Google Analytics account".

In this case, you can either try and log in under a different account linked to GA or ask a person with the GA admin role to give access to your current Google account.

Set up the funnel section

Once your Google account has been connected to your workspace or your project, it is time to set up the funnel section:

1. Select your analytics account and the view, in case you have multiple views connected to your analytics account.

2. Specify the time period or multiple periods (up to 5 periods per one stage) to analyze how your journey performed over time.

setting up events from google analytic in uxpressia

3. Optionally, you can show the conversion percentage between the stages and pick colors of the stat bars.

Now all that's left is to click DONE and then select events to display at each stage:

selecting google analytics events

Important! If you see "No data available" in the drop-down selector, it means you don't have any events set up under your Google Analytics account. Read more about events here


And here is what the section looks like once it's fully configured:

funnel section with Google Analytics

See also: the Mixpanel integration..

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