This feature lets you pull analytics data in real-time and lay it out on your customer journey maps in the form of a marketing funnel.

For instance, you can display how many visitors you had on your website, then how many of them signed up and converted to paid users. And you can see these events for a set period or even compare multiple periods.

This adds up to the overall tangibility and helps you track how well your customer journey performs.

Note: this feature is available only as a part of our Business plan.

You can add this integration on either a workspace or project level.

This will make the Mixpanel project integration you add available to all users within that workspace.

To set up the integrations on a workspace level, you need to:

To get the secret API key, you must go to your Mixpanel account, open Settings, and click Project Settings.

And then, under the management tab copy the abracadabra next to API Secret.

Paste this back to UXPressia and hit CONNECT.

In case of project-level access, the integration will be available only to the project owner and everyone with whom the project is shared. Pick this one only if you don't want other workspace users to have access to your Mixpanel integration.

Here's how you set up the integration on a project level only:

Now that your Mixpanel account has been connected to your workspace or project, it is time to set up the funnel section.

First off, from the drop-down menu, you can select the Mixpanel project from which to pull analytics. And then just set the periods for which to display the data.

By default, it is set to display two stats: the data for the last month and the month before the last. These two will be shown at each stage.

But you can set a custom period (up to 5 periods, actually) that will be shown next to one another.

Optionally, you can show the conversion percentage between each stage. Oh, and colors. You can pick the colors of the stat bars - just click the color square and select the color you like the most. 😉

Now, all that's left is to click DONE and pick what event should be displayed at each journey map stage.

It's important to note that depending on your billing plan at Mixpanel, different data periods will be available to you.

For instance, on a free plan, Mixpanel saves the stats for only 2 months (that's why, by default, we show only that period). With the Start Up plan, you can store analytics for 12 months. Finally, on the Enterprise plan the analytics is stored for 5 years.

Unfortunately, due to restrictions in the Mixpanel API, we cannot know what billing plan you're on so if you select a range that is not available to you, then you will see an error message. If you see it, don't fret - just pick a range available on your plan and you'll be all set (you can always go back to the default 2-month range to be sure).