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Custom Personality Type & Market Size
Custom Personality Type & Market Size

See how to add market size, change personality type, and set a custom accent color for personas.

Nina avatar
Written by Nina
Updated this week

This feature pack lets you supply your personas with some analytics, add and change the personality type according to your internal classifications and customize the accent color of the canvas. Let’s see you can use them.

Configure the Persona Name section

You can choose either to display a persona type and market size or not.

persona name section

Set Market Size

To set market size for your persona, click on the default percentage number next to the persona's name and type in your own percentage. The pie chart will adjust automatically.

market size

Note: if you set the market size to 0%, it will not be displayed when you export your persona.

Custom Personality

You are no more restricted to the 4 personality options and can add your own personality type.

To do that, click on the “Type” section in the top-right corner and specify your own persona type in the corresponding field.


You can also set a custom description so it pops up every time you hover over that section to remind you what stands behind this persona type.

Color Accent

Setting the accent color will help you tell personas with different personality types apart and brand them up with your brand color. The accent color will automatically apply to some of the elements on the persona canvas. 

You can customize the accent color on the left panel.


All the 3 sections of the persona header have editable names. You can either leave the default names unchanged or type in anything you want instead. And you can set a custom color for the persona name if you want.

persona name

Either pick a color from the palette or enter a certain HEX color code.

persona colors

P.S. Learn more about creating effective data-based personas at UXPressia Academy.

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