Integration with Mixpanel

Learn how you can leverage real-time analytics data for your CJMs

Nina avatar
Written by Nina
Updated over a week ago


This feature lets you pull analytics data in real time and lay it out on your customer journey maps in a form of a marketing funnel.

For instance, you can display how many visitors you had on your website, then how many of them signed up and converted to paid users. And you can see these event for a set period of time or even compare multiple periods.

This really adds up to the overall tangibility and helps you track how well your customer journey performs.

Note: this feature is available only as a part of our Pro plan.

Set Up

1 STEP: Decide on the level of access

You can add this integration on either a workspace or project level.

  • Workspace-level Access

This will make Mixpanel project integration that you add available to all users within that workspace.

To set up the integrations on a workspace level you need to:

  1. Go to the INTEGRATIONS tab of your workspace page.

  2. Click CONNECT PROJECT and enter your secret API key.

You can rename the Mixpanel project optionally. The name will only be used within UXPressia and will have no impact on your Mixpanel account.

To get the secret API key, you will need to go to your Mixpanel account, open Settings and click Project Settings.

And then, under the management tab copy the abracadabra next to API Secret.

Paste this back to UXPressia and hit CONNECT.

  • Project-level Access

In case of a project-level access, the integration will be available only to the project owner and everyone the project is shared with. Pick this one only if you don't want other workspace users to have access to your Mixpanel integration.

Here's how you set up the integration on a project level only:

  1. Open a journey map from the project you want to have Mixpanel integration in.

  2. Add the Funnel section and you'll be prompted with a window asking for a Secret API key.

  3. To obtain the Secret API key simply follow the same steps from above.

  4. Enter the key and click CONNECT.

2 STEP: Set up the section

Now that your Mixpanel account has been connected to your  workspace or your project, it is time to set up the funnel section.

First off, from the drop down, you can select the Mixpanel project to pull analytics from. And then just set the periods for which to display the data.

By default, it is set to display 2 stats: the data for the last month and for the month before the last. These two will be showed per each stage.

But you can set a custom period (up to 5 periods actually) that will be showed next to one another.

Optionally, you can show the conversion percentage between each stage. Oh, and colors. You can pick colors of the stat bars - just click the color square and select the color you like the most. 😉

Now all that's left is to click DONE and pick what event should be displayed at each journey map stage.

Data Availability

It's important to note that depending on your billing plan at Mixpanel, different periods of data will be available to you.

For instance, on a free plan Mixpanel saves the stats for only 2 months (that's why by default we show only that period). With the Start Up plan, you can store analytics for 12 months. Finally, on the Enterprise plan the analytics is stored for 5 years.

Unfortunately, due to restrictions in the Mixpanel API, we cannot know what billing plan you're on so if you select a range that is not available to you, then you will see an error message. If you see it, don't fret - just pick a range available on your plan and you'll be all set (you can always go back to the default 2-month range to be sure).

Vote for Integrations

Now that we're working toward bringing more and more integrations into the tool, we really want to know what integrations will make your job easier. And your vote here really matters. So free to leave your votes on the INTEGRATIONS page (Workspaces > Integrations > Planned Integrations).

planned integrations

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