Customer journey in B2B is a lot different than in B2C. Same applies to personas. You will need to focus on different things when mapping for a B2B customer. Lucky you, we have some awesome templates
And make sure to check out our articles:
A B2B customer journey mapping and persona template
Customer journey in B2B is a lot different than in B2C. Same applies to personas. You will need to focus on different things when mapping for a B2B customer. Lucky you, we have some awesome templates
And make sure to check out our articles: