CJM is all about visualizing, and adding colors is a great way to make your map more impactful.

How to paint CJM sections

There are 2 ways to paint the sections in your journey map.

Color a single box in a row

Click on the tiny stripe located on the left side of a section and then choosing the color you want.

Color the entire row

If you want to change the color of the entire section row, hover to the section’s name, click on the brush icon and choose a color you want to apply for the selected row. 

How to use section coloring in journey mapping

You can use color coding to:

  • Highlight the problematic or successful steps of the customer journey, as well as moments of truth and ideas/opportunities;
  • Add your company's or client's brand color to make the map look more in line with the corporate style.
  • Visually separate frontstage and backstage processes while creating a service blueprint.
  • Make stages and substages visually stand out over the sections. 
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