If you're trying to decide which journey mapping/persona instrument to add to your tool set, here's a brief comparison of what you can expect from UXPressia and Touchpoint Dashboard. We really hope it helps you make the right choice for you.

Now, despite both platforms have very rich functionality and are built for customer journey mapping and customer personas, they seems very different when it comes to a direct shootout. Let's go over the main points.

Design and User Experience

This is probably where the most striking difference pops out. When we were building UXPressia, we tried to make our design look as modern and as sleek as possible. Of course, you should never judge the book by its cover, but why else do books have covers? 😉

Here are a couple direct screenshot comparisons between the two platforms.

UXPressia project page

Touchpoint Dashboard project page

Both platforms offer folders as a way to store projects and journey maps. However, with UXPressia you also have the ability to have workspaces which is great way to use the platform with multiple teams. You can invite your teammates right into the workspace where they can collaborate on projects in real time.

Customer Journey maps

When it comes to journey mapping tools, there are some very striking differences between UXPressia and Touchpoint Dashboard. First, the look. Here is what UXPressia's customer journey mapping editor looks like:

And journey mapping editor from Touchpoint Dashboard:

In terms of visualization possibilities, UXPressia's set of swim lanes is way richer offering over 20 customizable rows including storyboards, processes, channels, and even integrations with real-time data (more on that below). 


And a few words on the exported maps. Here's what export you get with UXPressia:

And a Touchpoint Dashboard exported map:

Both tools offer vector-based and highly scalable PDF exports, although the look and feel are very different.

Customer Personas

Another instrument both tools offer is Customer Personas (though TD call it Customer Types). Let's take a quick look. UXPressia's Customer Personas tool:

Touchpoint Dashboard Customer Types:

The tool Touchpoint dashboard offers seems a little rigid in structure and we couldn't quite customize the feel and look. With UXPressia you get a drag and drop interface that is extremely intuitive and customizable. Literally everything can be renamed, colored or just deleted if you don't need something. Not to mention that we also have fun photo and name generators that are huge time savers.

Also we couldn't notice a multiple personas view in TD so it's hard to get an overview of all your personas.

Other tools

At UXPressia, we also offer Impact Maps in addition to journey maps and personas. This tool might be a little out of customer scope of customer experience and fall under the business project planning umbrella, but we find that a lot of our users find it very useful in their work.

Real-time Online Collaboration

Now, this is a tricky part as Touchpoint Dashboard promises to have the feature allowing multiple collaborators to work alongside one another and see all changes showing on the fly. But we couldn't really test it although we tried. So you will have to see for yourself.

Meanwhile, you can test real-time collaboration with any of your teammates even without paying for our service. Just share your project with anyone via email, open the same map and try it out.

Analytics & Live Integrations

This one's big nowadays. And with UXPressia you get loads of integration opportunities starting with web analytics provided by Google Analytics and Mixpanel, all the way to live integration with prototyping tools, videos, and much more that you can get with embed code sharing.

There's nothing so far that Touchpoint Dashboard has in the integrations department, however they provide some charts as a part of their in-built analytics offering:

Help Center

We offer over 100 articles in our help center where you will find answer to virtually ANY question you might have. And if you don't find it, then you can always use our live chat support. 😉

Update frequency

At UXPressia, we release updates with new features every 2 weeks and you can easily track what we bring on this page. As for Touchpoint Dashboard, you can find their last release notes on the dashboard once you log in (the last one was in spring of 2019 as of Jan 2020).

Plus we are very open with our roadmap. Click the button bellow and see what our product team is cooking as you're reading this article:


Pricing plans are tricky to compare as currently Touchpoint Dashboard does not have a public pricing page. Although we could find TD current pricing here, the PRO plan starts at $180/month for 2 users and 5 maps.

At UXPressia, we have several pricing options:

  • You can have 3 projects with one journey map, persona, and impact maps each for only $16/month per persona with editor access.

  • Or you can go unlimited for $36/month and take advantage of all the advanced features.

We also have special pricing for education and nonprofits.


It was a little difficult for us to find any reviews on Touchpoint Dashboard online. There is one on G2Crowd. And you can read what people say about UXPressia here:

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